United States is the Kingdom of advertising, poster advertising plays an important role. According to United States poster design poster promoted by six principles are:
(1) simple: image and color must be simple and straightforward (that is, simplicity).
(2): the shape and color of the poster must be in harmony, we should have a unified coordination effect.
(3) balance: the entire screen need to have courage and balancing effect.
(4) the selling point: elements of a poster to make things simple, try to pick the key to performance.
(5) the surprise: posters are surprisingly innovative in form or content, with a strong surprise effect.
(6) skill: poster design needs to have a high level of skills, whether drawn or printed must not overlook the skills of performance.
